Eduardo Sirotsky Melzer is a successful family based entrepreneur from Brazil. Being the CEO of Grupo RBS and also the founder of e.Bricks Digital, he certainly has taken on a large task. Duda’s refreshing approach to business is seen in his leadership. His belief is that the family unit is the backbone of his business. The primary business of Grupo RBS has been around for nearly half a century. Duda succeeded his uncle as CEO and chairman of the board of directors in recent years. After reorganization, he also formed e.Bricks Digital as a segway into the digital media market.
Duda Melzer’s remodeling served its purpose well. e.Bricks Digital has provided venture capital funding to Brazilian businesses needing to become established online. This required establishing a formula for online success to be certain that these businesses would be successful online. After establishing rather stringent criteria, Eduardo Sirotsky Melzer picked several winners to receive funding. Among these businesses are a wine distributor and a contemporary art show in Porto Alegre. Although nearly any type of business is allowed to apply for funding, the actual approval process is limited to businesses that can prove a track record of success in traditional business. They must also show a promising future online. Visit Valor to know more.
According to Globo, while Duda Melzer may seem as if he’s all about business, he’s a family man as well. He has two children he enjoys spending time with. He’s also involved in his family’s charity of the Mauricio Sirotsky Sobrinho Foundation. The group works with Brazil’s government to raise awareness of social issues affecting the country’s youth. Going above and beyond is nothing new for Duda. He graduated from Harvard University with an MBA and has continued his education beyond the graduate level. Receiving accolades throughout the years, Duda’s persistence and hard work continue to benefit his country, his family and himself.